Every society has unwritten rules that guide how people behave in everyday situations. These rules, known as social norms, shape our interactions, from how we greet strangers to how we respond to serious ethical dilemmas. Among these social norms, two concepts stand out as fundamental to understanding human behavior: folkways and mores. Understanding the distinction between these two types of norms is essential for anyone studying social dynamics, including healthcare professionals who navigate complex social environments daily.

Table of Contents

What are social norms?

Social norms are the shared expectations and rules that guide behavior within a group or society. These rules can exist as both formal and informal expectations that community members enforce through various means. While formal norms include written laws and regulations, informal norms operate through social pressure, approval, and disapproval. Informal social control relies on peer opinion and everyday interactions to ensure people conform to dominant values rather than relying on official punishments.

The terms “folkways” and “mores” were both introduced to sociology by American sociologist William Graham Sumner in his influential 1906 book “Folkways.” Sumner’s work examined how customary behaviors and moral practices regulate social conduct, and his terminology remains central to sociological discourse today.

Folkways: the informal customs of everyday life

Folkways are informal norms that govern routine, casual interactions in daily life. These are norms for more routine or casual interaction, including appropriate greetings and proper dress in different situations. Think of folkways as the social lubricant that makes everyday interactions run smoothly without explicit rules.

Characteristics of folkways

Folkways are informal social rules that are expected to be followed, but violating them does not result in punishment because they lack a moral component. They emerge naturally through repeated group behavior over time rather than being consciously designed. Key characteristics include:

Spontaneous origin: Folkways develop unconsciously through habitual actions within a community. People follow them without necessarily thinking about why.

No moral significance: While violating a folkway might be considered impolite or awkward, it is not viewed as morally wrong. Folkways are customs that are not morally significant but remain important for social acceptance.

Mild sanctions: Breaking folkways typically results in mild social disapproval. You might receive a strange look, a gentle correction, or feel social embarrassment, but nothing more severe.

Examples of folkways

Common examples of folkways include appropriate dress codes for various occasions, table manners and eating etiquette, greeting behaviors like handshakes or waves, queuing in lines, maintaining appropriate personal space, and workplace customs such as the five-day work week. In healthcare settings, folkways might include how staff members address patients, the informal communication patterns between colleagues, or the unwritten rules about break room behavior.

Mores: the moral boundaries of society

Mores (pronounced “MOR-ays”) represent a more serious category of social norms. Mores are norms that are widely observed and have great moral significance. They embody a society’s fundamental values about right and wrong, and violations provoke strong negative reactions from the community.

Characteristics of mores

Mores are also informal rules that are not written down, but violating them can lead to punishment and social exclusion because doing so is considered immoral. The key features that distinguish mores include:

Moral weight: Mores carry deep moral significance tied to collective notions of good and evil. They reflect what a society considers fundamentally right or wrong.

Sense of obligation: People feel a strong internal obligation to observe mores. Breaking them is not just uncomfortable-it feels wrong.

Severe consequences: Violations of mores can result in strong negative reactions including moral outrage, ostracism, or formal sanctions. In some cases, mores become codified into laws with legal penalties.

Examples of mores

Examples of mores include prohibitions against lying, cheating, and stealing; expectations of honesty and fidelity in relationships; respect for elders and parents; and norms around appropriate sexual behavior. In healthcare, mores encompass professional ethics such as maintaining patient confidentiality, obtaining informed consent, and never deliberately harming a patient.

Key differences between folkways and mores

Understanding the distinction between these two types of norms is crucial for navigating social situations effectively. Mores distinguish the difference between right and wrong, while folkways draw a line between right and rude. This fundamental distinction affects every aspect of how these norms function in society.

Intensity of reaction: Folkway breaches elicit mild disapproval or embarrassment, while mores violations provoke deep moral condemnation and outrage.

Flexibility: Folkways tend to be more flexible and can change relatively quickly with shifting social customs. Mores are more resistant to change because they are tied to core values.

Enforcement mechanisms: Folkways are enforced through informal social pressure like raised eyebrows or gossip. Mores may be enforced through serious social sanctions, exclusion from the community, or even legal consequences when they overlap with laws.

Cultural variation: While both folkways and mores vary across cultures, folkways show greater variation in everyday customs, whereas core mores around issues like harm and honesty show more cross-cultural consistency.

The role in social control

Both folkways and mores function as mechanisms of informal social control, helping maintain order and predictability in social life. The main purpose of informal social control is to regulate behavior and enforce social norms so that society stays stable, orderly, and predictable.

How folkways maintain social order

Folkways create predictability in everyday interactions. When everyone follows the same customs around greetings, dress, and daily routines, social life becomes smoother and less confusing. People know what to expect from others, reducing friction and misunderstandings.

How mores protect core values

Mores guard the fundamental moral principles that hold communities together. By establishing clear boundaries around serious ethical matters, mores protect individuals from harm and maintain trust within the group. The strong reactions to mores violations serve as powerful deterrents.

Relevance for healthcare professionals

For nursing students and healthcare professionals, understanding folkways and mores has practical significance. Healthcare settings involve complex social environments where multiple norm systems interact.

Professional socialization: Entering the nursing profession involves learning both the folkways of healthcare settings (informal communication patterns, unwritten workplace customs) and the mores that govern ethical practice (patient confidentiality, professional boundaries, honesty).

Patient interactions: Healthcare professionals must navigate patients’ diverse cultural folkways while respecting universal mores around dignity and care. What constitutes a polite greeting or appropriate family involvement may vary (folkways), but the fundamental obligation to protect patient welfare remains constant (mores).

Ethical decision-making: Distinguishing between folkways and mores helps healthcare professionals prioritize appropriately. While adapting to different folkways shows cultural sensitivity, mores related to patient safety and professional ethics must never be compromised.

Evolution of folkways and mores

Neither folkways nor mores are static. Both evolve in response to social changes, though at different rates. What was once a serious more may become a mere folkway over time, and vice versa. For instance, attitudes toward certain social behaviors have shifted dramatically across generations.

Societal changes including urbanization, globalization, and technological advancement continuously reshape normative frameworks. New folkways emerge around technology use, while debates continue about which behaviors should be considered mores worthy of strong social enforcement.

When folkways become mores

Sometimes, repeated adherence to a folkway over generations can elevate it to the status of a more. As a practice becomes increasingly tied to group identity and moral significance, the consequences for violation become more severe. Sumner himself noted that folkways and mores exist on a continuum, with practices moving between categories as their moral weight changes.

Conversely, some behaviors once considered serious mores have become mere folkways as social attitudes change. Understanding this dynamic nature helps explain why norm violations that upset older generations may seem trivial to younger people, and why social change often involves conflict over which norms should be enforced and how strictly.

What do you think? Consider the folkways and mores operating in your own community or workplace. Are there behaviors that people treat as serious violations even though they are not illegal? How do informal social norms shape your daily interactions in ways you might not consciously notice?

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References
  1. https://socialsci.libretexts.org/Bookshelves/Sociology/Introduction_to_Sociology/Sociology_(Boundless)/03:_Culture/3.02:_The_Symbolic_Nature_of_Culture/3.2J:_Folkways_and_Mores
  2. https://www.simplypsychology.org/informal-social-control.html
  3. https://en.wikipedia.org/wiki/William_Graham_Sumner
  4. https://helpfulprofessor.com/mores-vs-folkways-similarities-differences/
  5. https://openoregon.pressbooks.pub/ccj230/chapter/1-3-folkways-mores-taboo-behaviors/
  6. https://en.wikipedia.org/wiki/Mores
  7. https://www.encyclopedia.com/people/social-sciences-and-law/sociology-biographies/william-graham-sumner

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Behavioural Sciences

1 Application of Behavioural Sciences in Health

  1. Definition and Scope of Behavioural Sciences
  2. Relevance of Behavioural Sciences in Health
  3. Sociology As Science
  4. Relationship of Sociology with other Sciences
  5. Relationship between Sociology and Social Anthropology
  6. The Field of Sociology
  7. The Field of Medical Sociology
  8. The Field of Medical Anthropology
  9. Need for Sociological Perspective for Health Professionals
  10. Role of a Nurse as an Agent of Change
  11. Key Ingredients for Nurse as Change Agent

2 Basic Concepts in Sociology

  1. Society
  2. Community
  3. Institution
  4. Social Organisation
  5. Social Structure
  6. Association
  7. The Origin of Understanding Society
  8. Sociological Approach to Understand Human Society
  9. Functional Approach to Understand Society
  10. Development of Social Complexities
  11. Evolution Theory
  12. Organic Theory
  13. Social Contact Theory
  14. Relationship between Individual and Society
  15. Socialization and its Meaning
  16. Process of Socialization
  17. Elements of Socialization
  18. Concept/Definition of Social Structure
  19. Elements of Social Structure
  20. Types of Social Structure

3 Family as a Social Unit

  1. Family
  2. Group
  3. Marriage
  4. Kinship
  5. Role of Family in Socialisation
  6. Role of Family in Psycho-Social Needs
  7. Role of Family in Conflict Management
  8. Role of Family in Health and Disease
  9. Choice of Food
  10. Maternal and Child Health
  11. Role of the Family in Mental Health Care
  12. Need to Study about Family
  13. Distinctive Features of Family
  14. Types of Family
  15. Functions of Family
  16. Role of the Family in the Context of Women’s Health in India
  17. Girlhood: Perceptions of Family in India
  18. Status and Role of Women within the Family
  19. Stresses Faced by Most Women
  20. Women’s Status and Nutritional Needs
  21. Changes in the Family and Implications for Socialisation
  22. Backdrop of Overall Social Change
  23. Factors Affecting Changes in the Family
  24. Transitional Phase of Indian Family

4 Social Stratification

  1. Meaning of Stratification
  2. Systems of Social Stratification
  3. Slavery
  4. Caste
  5. Class
  6. Estate
  7. Meaning of Caste
  8. Classification
  9. The Origin of Caste System
  10. Interdependence of Castes
  11. Theories of Stratification in Modern Society
  12. Karl Marx Theory
  13. Marx Weber
  14. Class-concept
  15. Difference between Caste and Class
  16. Type of Class
  17. Influence of Caste on Accessibility to Health Care

5 Social Mobility and Social Control

  1. Concept of Social Mobility
  2. Types of Social Mobility
  3. Reasons for Social Mobility
  4. Social Control — Concept and Meaning
  5. Need for Social Control
  6. How Social Control is Maintained?
  7. Concept of Culture
  8. Importance of Study of Culture
  9. Components of Culture
  10. Cultural Practices Influencing Health and Health Programmes
  11. Norms and Values as Means of Social Control
  12. Importance
  13. Conformity and Conflict of Norms
  14. Folkways and Mores
  15. Customs and Laws
  16. Concept of Deviance
  17. Crime and Punishment
  18. Religion and Morality

6 Social Change

  1. Concept of Social Change
  2. Urbanisation
  3. Present Health Programmes/Related Strategies
  4. Industrialization
  5. Agricultural Modernization
  6. Changes in Traditional Societies and its Impact on Health
  7. Emergence of Industrial Societies : Change of Traditional Society
  8. Role of Nurse in Specific Societal Problems

7 Social Development

  1. Concept of Social Development
  2. Indicators of Social Development
  3. Planning for Development
  4. Financial Outlay for Health in the Plans
  5. State/Central Government’s Role in Health Planning
  6. Factors Influencing State’s Ability for Financing Health Care
  7. State Versus the Market in the Health Care

8 Community and Community Participation

  1. Meaning of Community
  2. Social Interaction among Different Groups
  3. Organisation of Society and Rise of Different Modes of Systems of Production
  4. Community Participation in Health Care
  5. Community Participation as a Process

9 Sociological Perspective on Health and Disease

  1. Society and Health
  2. Socio-economic Status and Disease
  3. Utilization of Health Services

10 Guidelines for Visit to Orphanages, Nari Niketan, Jail Reforms, Schools and Old Age Homes

  1. Orphanages
  2. Nari Niketan
  3. Jails
  4. Old age homes

11 Introduction to Psychology and its Application to Nursing

  1. Definitions of Psychology
  2. Nature of Psychology
  3. Subject Matter
  4. Scope of Psychology
  5. Methods of Psychology
  6. Importance of Psychology in Nursing

12 Human Development

  1. Domains of Development
  2. Process of Development
  3. Developmental Theories
  4. Patterns of Development
  5. Nurse’s Role in Sickness During Development

13 Dynamics of Behaviour – Motivation, Frustration, Conflict, Emotion and Stress

  1. Motivation
  2. Frustration
  3. Conflict
  4. Emotion
  5. Stress

14 Sensory and Perceptual Processes

  1. Sensation: Meaning and Definition
  2. Types of Sensation
  3. Characteristics of Sensation
  4. Common Sensory Disorders and Defects
  5. Meaning and Definition of Attention
  6. Types of Attention
  7. Phenomena of Attention
  8. Determinants of Attention
  9. Meaning and Definition of Perception
  10. Form Perception
  11. Perceptual Constancies
  12. Perception of Movement
  13. Observer Characteristics
  14. Errors of Perception

15 Personality

  1. Definition, Meaning and Nature
  2. Strategies for Studying Personality
  3. Characteristics of Personality
  4. Traits of Personality
  5. Factors Influencing the Development of Personality
  6. Theories of Personality
  7. Type and Trait Theories
  8. Psychodynamic Theories
  9. Humanistic Theories
  10. Learning Theories
  11. Cognitive Theories
  12. Assessment of Personality

16 Introduction to Educational Psychology

  1. Definitions
  2. Scope of Educational Psychology
  3. Methods of Educational Psychology
  4. Special Education
  5. Significance of Educational Psychology to Nursing

17 Individual Differences

  1. How Individual Differences Originate
  2. Measurement of Individual Differences
  3. Role of Individual Differences

18 Intelligence and Abilities

  1. Nature of Intelligence
  2. Growth of Intelligence
  3. Determinants of Intelligence
  4. Assessment of Intelligence
  5. Extremes of Intelligence
  6. Applications of Intelligence

19 Learning

  1. Types of Learning
  2. Making Learning Effective
  3. Transfer of Learning
  4. Significance of Learning for Nursing

20 Memory and Forgetting

  1. Memory Process
  2. Types of Memory
  3. Causes of Forgetting
  4. Methods to Improve Memory

21 Attitudes

  1. Development of Attitudes
  2. Measurement of Attitudes
  3. Methods to Change Attitudes
  4. Importance of Attitudes for Nursing